When this Dutch doctor came to us, she wanted to set up a new practice in Santa Ponca, an area already overcrowded with look-alike competitors.   Compass Design was briefed to develop everything including the trading name, exterior and interior design package, promotional material, advertising and direct marketing.   For maximum stand-out, we created a name and graphic identity which clearly reflected our client's family orientation, friendliness and informality. The communications package was designed to be highly accessible and to allay the anxieties of overseas visitors with medical problems far from home.